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Friday, May 7, 2010

90. THE CHEMICAL BROTHERS + ADAM SMITH + MARCUS LYALL

Friday, May 7, 2010

The Chemical Brothers - Swoon (Youtube)

You most certainly should check out this video. It's simple but stunning, and probably one of the best uses of stock(-esque) footage. Released yesterday, the music video is for the single, Swoon, from The Chemical Brothers' upcoming album, Further, set to be released this June. The exciting thing about this album is that each of the 8 tracks will have a corresponding film that developed concurrently. The Chemical Brothers established this partnership with two of their long-time visual artist buds, Adam Smith and Marcus Lyall. Smith has been behind every visual backdrop for every Chemical Brothers concert since they debuted live!

Sounds like an awesome idea and I am excited to see the rest of the videos look like. The videos will be released as a special edition DVD. They will also be available for download with the LP on iTunes.

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